About Me

I discovered my passion for digital marketing at the “ripe old” age of 26 when I launched my online business, selling personalised pet accessories.

Fortunately (or unfortunately), the business did not take off due to various reasons. Luckily, my hands on approach of managing the online business, enabled me to pick up essential online marketing skills that set the foundation in my current, and hopefully future roles.


Relevant Corporate Lifemoses_alicia_2

I joined a media agency, MediaCom Interaction, in 2008 and was nominated for the SMA Young Media Person of the Year Award in 2009, before leaving in August 2010 as an Associate Manager.

I have in-depth knowledge about online direct response marketing and eCommerce, from working with Dell, managing their online marketing campaigns in Singapore and Malaysia for 2.5 years. I’m also familiar with affiliate marketing, having managed Dell, and Emirates APJ Affiliates Marketing program for 2 years.



I’m part of the Daimler South-East Asia Regional Marketing team and is responsible for strategic planning, and implementing data-driven digital marketing campaigns across South-East Asia.


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