I'm Moses Chia

media optimizer with an entrepreneurial spirit

  • PHONE +65 9022 7765
  • E-MAIL moses@moseschia.com
  • LOCATION Singapore
  • FREELANCE Digital Marketing | Direct Response
  • On a Mission till 31st Dec, 2017

Linkedin Profile

Hello! I’m Moses Chia. A seasoned and proven media optimizer with 10+ years of experience in APAC as a regional media manager. Extensive digital marketing knowledge and hands-on experience across paid, own and earn channels for branding and performance-driven campaigns. Gained expertise in media operations, direct response, campaign measurement framework and data analysis to drive business outcome. (Web analytics – Adobe Omniture certified)

Professional Skills

Digital Marketing & Strategy
Search Engine Marketing
Social Media Marketing
Programmatic Buying
Media Operation
KPI & Measurement Framework
Direct Response
Copy Writing

Work Experience

July 2017 - Present


Wholesome.today is created as a (for fun project) marketplace to buy-sell healthy and really delicious baked goods and desserts.

It’s a simple concept really… Home bakers list their awesome tasting products and share their baking schedule. Buyers can pre-order and get to enjoy home-bake healthy products at affordable prices delivered to their house.

July 2014 - June 2017

Regional Media Manager

Enable strategic media planning, strong digital campaign implementation and robust measurement

Ensure media spend are effective, efficient and continuously (Test and Learn) optimized for improvement

Collaborate with agencies, technology and media partners to achieve business goals

May 2011 - July 2014

Assistant Regional Manager, Digital Marketing

Develop digital media strategies, best practices, and data-driven marketing campaigns

Manage agencies to plan, develop and execute regional digital campaigns

Provide consultancy and support SEA markets to optimize their digital marketing activities

Mar 2008 - Sept 2010

Assistant Manager, Interation

Develop digital media strategies, negotiate, buy and implement digital media campaigns

Work with media and technology partners to optimise campaign performance

Manage and maintain good relationships with clients and key media partners

Accounts managed: Dell (South Asia), Volkswagen (Singapore), National Council for Problem Gambling, Affiliate program: Dell and Emirates (APAC), IG Market (SG)


Bachelor of Arts (BA) Field Of Study Double Major in Economics and Geography

My Interests

  • Family
  • Bicycling
  • Watch Football
  • Badminton

Connect with Me

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